Even if you run a non-e-commerce website, you can calculate the ROI for all of your online marketing endeavours. You  don't have to use the excuse "it's branding, so we really can't tell." By creating a calculation that is right for your business, you can see how effective an email blast, display ad, or even a new landing page are doing.

To start, you at least need some way of analyzing your site; whether it's with Google Analytics (free and easy to install) or reviewing the log files on your server.

So how is it done? I'm not copping out here, but this article is so well wrought that I'd be foolish to rewrite it:

Chris Crum from WebProNews.com discusses the Google Me project and whether or not Google can finally get social media right. Read the article

Whether you're just learning, brushing up, or building on your skillset, Google offers a fantastic series of tutorials for any level. I'm currently engrossed in the AJAX tutorial which presents a lot of information I didn't know. Check them out here: Google Code.

Congratulations to Kyle Bijou, my cousin, for making the Mercer College mens soccer team, part of the NJCAA, for 2010. The season opens tomorrow with a match against Monroe from Brooklyn.

Mercer ranks 8th in a NJCAA Division 1 national poll.

View the complete schedule here.

I love jQuery. In my opinion, it's the best javascript library out there. I just keep coming back to it for its ease of use, its fairly painless learning curve and the wealth of resources available online.

There are a lot of tutorials and lessons on the webisphere, but this is my favorite...blog.themeforest.net/tutorials/jquery-for-absolute-beginners-video-series/. Check it out if you want to dive in.